Kerten Hospitality, an international hospitality manager and operator with over 12 diverse brands in 12 countries, has been chosen to manage and operate a new Cloud7, one of its lifestyle-inspired brands, in AlUla. In the press release, The Royal Commission for AlUla (RCU) and the AlUla Development Company (UDC) have announced that the latest partnership shows the company’s commitment to support the regions’ socio-economic development agenda as a leading global destination for art, culture and heritage.
The Cloud7 Residence AlUla will be home to 150 serviced bungalows in the initial phase, which in 2023 will be transformed into a true community where people can live and work or visit for a short stay. Collaborations with local artists, food-venture entrepreneurs and businesses will stand at the forefront supporting local businesses by bringing them together within a self-sufficient ecosystem to bring forth the brand’s spirit in AlUla and create a strong ROI for all parties involved.
The Cloud7 brand aims to create a special and affordable community hub, inspired and shaped by the local culture and talent, to contribute to the Royal Commission for AlUla’s goals to create employment locally and to accelerate the development plans for AlUla and position the region as a global tourism hub while preserving the heritage sites in the area. Curated events around knowledge-share as well as a calendar of community-focused activities in sync with AlUla’s rich annual calendar will further support all efforts and activities that will help to place AlUla on the global tourism map.
Engineering Hospitality
Kerten Hospitality, owns and operates a collection of bespoke brands for hotels, residences, serviced apartments, serviced offices, restaurants, entertainment and wellness, that aim to transform spaces through impactful local collaborations, innovation and the creation of unique experiences. Kerten Hospitality´s operations in the Kingdom are tripling in 2023, as the group is strongly invested in the delivery of Saudi Arabia´s Vision 2030.
John Northen, Vice President and Head of Hotels & Resorts, Royal Commission for AlUla said: “The opening of the Cloud7 Residence, operated by Kerten Hospitality, is an important milestone in our ongoing efforts to expand and diversify AlUla’s hospitality offerings. This partnership with Kerten Hospitality brings us closer to achieving our goal of providing 5000+ keys within the destination by 2030 while catering to diverse guest segments and meeting various accommodation needs. The Cloud7 Residence is designed to offer a modern, comfortable experience that is deeply rooted in the local community. This milestone will contribute to the ongoing growth of AlUla’s tourism sector in line with the vision set by the Royal Commission for AlUla.”
Rolf Lippuner, CEO of AlUla Development Company commented: “We are thrilled to collaborate with RCU to announce this exciting partnership with Kerten Hospitality who will position the Cloud7 Residence as a place to live, work and visit. UDC was launched earlier this year with the aim of supporting the development of AlUla whilst preserving and protecting its rich cultural heritage and history and this new project will be in line with that vision. We look forward to announcing more partnerships in the near future.”
Marloes Knippenberg, CEO of Kerten Hospitality said: “We’re proud to support the development plan for AlUla working hand in hand with its visionary leadership. Our agility and innovation in managing assets of different sizes, each with a unique purpose, is enabling us to support the Kingdom in its mission to build destinations that encourage talent development, entrepreneurship and multicultural dialogues. These destinations include multiple components – hotels, residences and wellness resorts that gather the community together around curated culinary, culture and heritage journeys and purposeful connections while delivering strong ROI.”
