HRH Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, have launched Trojena, a new global destination for mountain tourism.
The project is part of Saudi Arabia’s upcoming $500bn futuristic NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
Trojena will be situated in the centre of NEOM, which has the highest peaks in Saudi Arabia – approximately 2600m – above sea level. The region is characterised by its clean air, beautiful landscapes and a diverse climate, with temperatures dropping below zero degrees in winter and remaining at an average of 10 degrees throughout the year.
Trojena’s unique features
Highlights of the development include the all-year ski village; a man-made freshwater lake; ‘The Bow’ Hotel, an architectural element that will offer a hotel experience; and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway into Trojena.
The development will also include the ‘Slope Residences,’ which will be located near the ski slope overlooking the lake, designed to blend in with the surrounding landscape, as well as luxurious mansions with panoramic views designed to reflect the the environment.
Trojena will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It will be developed according to architectural specifications that consider environmental sustainability and preservation of all living organisms and nature. Trojena, in accordance with international standards, will feature sports, art, music, cultural festivals and a range of recreational activities.
Economic sustainability in NEOM
Trojena expects to attract 700,000 visitors and 7,000 permanent residents by 2030, while all construction will adhere to NEOM’s strict environmental principles.
Trojena aims to act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add $799mn (SAR 3bn) to the Kingdom’s GDP by 2030.
HRH Mohammed bin Salman said: “Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment.”
“Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”
The project will work towards providing a different tourism model, combining economic and community development, and environmental sustainability – a model which develops tourist destinations in accordance with principles and practices of sustainable tourism.
Meanwhile, NEOM’s CEO Nadhmi Al-Nasr commented: “Trojena represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience.”
“This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination,” he concluded.
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