British architecture firm Benoy has unveiled the design for ‘Konoz’, an entertainment city being developed by Saudi-based Abdullah Al Othaim Investment Company in the heart of Riyadh at a total investment of SR7 billion ($1.86 billion).Â
Unveiling the design concept, Benoy said it brings together old and new parts of the city in a new leisure destination on Riyadh’s Golden Strip.
Konoz bears a name inspired by a diverse array of gemstones and will embody the architectural representations of glittering treasure—both in its entirety and through visual cues employing gemstones in its various zones, it stated.
Pragma Consulting provided valuable input on the commercial strategy and planning to help inform the customer experience and retail plan. This involved a comprehensive primary research study undertaken with residents of Riyadh, to obtain strategic insights on fast-evolving consumer behaviours, along with a detailed evaluation of global retail and
development trends, to provide data-driven insights to optimise the design vision. Holmes Wood worked on a placemaking strategy for Konoz. Working closely with the rest of the Handley House team, they established and applied a set of principles that sought to shape the identity of the new development.
Konoz will include an entertainment city, a luxury hotel and premium residential offering in addition to commercial, F&B and retail outlets.
