YOTEL, a global hospitality brand, has announced its first hotel signing in Saudi Arabia. Scheduled to open in 2025, the YOTEL property will also be the first hotel to open in Oxagon, which will be the home of advanced and clean industries in NEOM.
“Oxagon’s ambition to house hospitality assets where innovative design, sustainability and technologies converge, echoes our core values at YOTEL,” said Hubert Viriot, CEO of YOTEL.
“We understand that the Non-Stop traveller craves destinations that won’t slow them down, and Oxagon promises to be a unique destination where new tech-enabled hospitality experiences can be live-tested. It is an honour to be one of the first hotels to open within a city redefining industries through sustainable innovation.”
Strategically located on NEOM’s Red Sea coast, Oxagon is reimagining the traditional industrial city by developing multiple thriving residential and business communities. Additional to the R&I district, the city will be home to a next-generation port with a fully automated and integrated supply chain and logistics network.
“Oxagon’s hotel strategy is built around several pillars including technology, which is key for integration within a wider smart-city infrastructure,” said Vishal Wanchoo, CEO of Oxagon.
“After a competitive selection process, YOTEL was the clear hotel brand of choice for the district, given our shared ambitions to focus on people-centric design, circularity and digital advancements.”
What to expect
Upon check-in, guests will be immersed within the bustling energy of the innovation eco-system within the district. Featuring 300 rooms, the hotel will showcase YOTEL’s latest features including the brand’s signature robotic concierge, motorised SmartBeds™, and fully integrated technologies which YOTEL is known for.
The partnership marks the latest hotel agreement with NEOM’s Hotel Development, the division responsible for building a future-centric hospitality ecosystem in the Northwest corner of Saudi Arabia.
“YOTEL’s decision to open their property in NEOM’s Oxagon is a powerful endorsement of our ambition to redefine how people travel, stay and live. When complete, it will serve as the ideal home for modern travellers in search of thoughtfully curated and designed spaces, and we look forward to welcoming them,” added Chris Newman, executive director, Hotel Development at NEOM.
Through groundbreaking urban developments, world-class sport, hospitality, affiliate recreation and retail concepts, and next-generation mobility solutions, Oxagon is creating a new model for modern urbanism.
Oxagon will be one of several cities and destinations within the NEOM development, all set to be powered by renewable energy sources, amplifying Saudi Arabia’s plan to sustainably diversify its economy, as part of its Vision 2030 strategy.
The new announcement signifies YOTEL’s ambition to grow both management and franchised projects in the Middle East region, as part of its larger strategy to reach 50 hotels by 2025.
