UAE-headquartered hospitality company TIME Hotels has outlined ambitious expansion plans to increase its portfolio by 40% to 21 properties throughout the UAE, Saudi Arabia, Egypt, and Sudan.
According to a press release from the company, it plans to add six more properties to its portfolio, with developments in Fujairah, Saudi Arabia, Sudan, and Egypt.
TIME Hotels’ expansion to Saudi Arabia
In Saudi Arabia, TIME has unveiled plans to open the 57-key TIME Express Al Olaya in the Saudi capital. The Riyadh property, which will target the budget-conscious traveller, will include a restaurant, a range of leisure amenities and a lively rooftop terrace with a shisha area and dining options.
TIME Hotels will expand its offering in the UAE with the launch of the TIME Moonstone Hotel Apartments in Fujairah, a 91-key property, which will feature 13 one-bedroom and 78 two-bedroom apartments, an all-day dining restaurant, a gym, and sauna and steam rooms.
Expansion to Egypt
Meanwhile, in Egypt, the brand is anticipated to open three new properties, including the 117-key Marina Hotel & Convention Centre on the North Coast, which is expected to open later in Q2 2022. The hotel will have three restaurants, including all-day dining, an Italian and O’Learys Sports Restaurant, as well as a rooftop lounge, access to a range of spa facilities, and a 750 m2 swimming pool and a gym. The hotel will also cater to the MICE market with a 700-person capacity convention centre.
TIME will also open the 201-key five-star TIME Coral Nuweiba Resorts located on the Red Sea. The resort will feature five restaurants and a range of amenities, including a private beach, pool, and kid’s facilities and will officially open under the TIME banner in Q3 2022.
The third property in Egypt is the TIME Nakheel Deluxe Apartments, located in the New Capital. The 216-key property is scheduled to open its doors in Q1 2023.
Commenting on the new expansion plans, Mohamed Awadalla, co-founder and CEO of TIME Hotels, said: “Following the challenges of the last two years, we have seen unprecedented demand for additional rooms in key territories in the region. This, combined with our in-depth market research, has underscored the need for new, quality-driven, value accommodation.”
“We have witnessed resounding success throughout the UAE, Egypt, and Saudi Arabia, and we feel now is the time to expand for the company’s future success. With six new properties, totalling 781 keys, this is an important time for our expansion and growth both regionally and internationally.”
“This is an exciting time for the region’s tourism industry and offers a myriad of opportunities for TIME Hotels, not only with these openings but with others that will come further down the line. We have strategically developed a range of brands within our portfolio to offer our guests, whether corporate or leisure, exactly what they want and need from a holiday, business trip or short break,” he concluded.
The hotel chain also noted its first foray into the Sudanese market with the TIME Ahlan Hotel Apartments in Khartoum. The 57-key property will be home to a coffee shop, meeting rooms, a rooftop terrace, a swimming pool, a gym, and a juice bar.
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